Communication

10 Tips For Building A Good Social Media Presence – Part One

Today’s small business use social media platforms often. How do we know? According to the 2015 Social Media Marketing Industry Report, 93 percent of small business owners reported using Facebook, 79 percent used Twitter and 71 percent used LinkedIn. Ironically,

Branding Vs Marketing

What is branding? – What is marketing? Is branding and marketing two opposite sides of a coin or are they related in some sort of way? These are simple but crucial questions any business that aims to build something sustainable

Benefits Of Branding In Business

The business arena in the 21st century is highly volatile. The competitors are trooping into the market almost every day.  When you think about some of the most powerful and successful companies/brands out there like Apple, Coke, Amazon, Microsoft etc.