Brand

Branding Vs Marketing

What is branding? – What is marketing? Is branding and marketing two opposite sides of a coin or are they related in some sort of way? These are simple but crucial questions any business that aims to build something sustainable

Benefits Of Branding In Business

The business arena in the 21st century is highly volatile. The competitors are trooping into the market almost every day.  When you think about some of the most powerful and successful companies/brands out there like Apple, Coke, Amazon, Microsoft etc.