Today, many businesses and organizations are beginning to realize the importance of PR in developing their brand image and business potential. This underscores the importance of implementing an effective PR strategy that will you achieve your brand goals.
Undoubtedly, PR can do wonders in building a positive and long-term relationships with potential and existing clients. However, this is not to say, there haven’t been obstacles and mistakes.
Can you identify some of the major mistakes brands make in PR? Do you know of any?
It is crucial that in building a formidable PR strategy as a brand, you must be on the lookout for these pitfalls:
NOT HAVING THE RIGHT PITCH.
Today, many new businesses struggle with pitching to their audience. Finding the best pitch for your brand is a learning process. Just like in most pitches, the key is putting yourself in the receiver’s shoes. Having a tried and tested strategy for your pitches is excellent, but you will need to be flexible enough to appeal to the different target audiences.
So, how should you structure your pitch? It is best to start with a brief introduction to your story, focusing on the key points, and end your pitch with a short finalizing statement. If you have any supporting links or details, attach them separately to your email. Doing best practices helps a lot.
POOR MEDIA RELATION STRATEGIES.
Another common mistake brands make when formulating a PR strategy is that they fail to build strong relationships with the media. Media relation is one of the most important aspects of PR. Many people think having an email address is the same as having ties or relationships.
We know that relationships do not originate automatically or appear by magic. You need to invest in proper time and base the relationships on a mutually beneficial situation. However, it is worth getting advice from a media personality as they understand how the media works and can provide invaluable guidance. A poor pitch or story would not just result in a lack of promotion, there is a chance you could end up souring your relationship with an outlet. Try to understand what value you can provide to your media contacts.
Remember, successful relationships are interpersonal, and both give and take.
LACK OF PREPARATION FOR A MEDIA INTERVIEW.
Media interviews are no different from the others. The key thing here is adequate preparation.
Even if an interview is not a complete disaster, a mediocre one can still have a negative impact. Lack of planning can also result in missed opportunities.
But, there is a way out: before you show up for an interview, plan your core points with your PR team. What message do you want to get across? Are there any tricky questions the interviewer could throw at you? Sometimes, even if you have your content down to a tee, public interviews can be intimidating but take out time to practice interviews with your PR team. They will know how to test your limits and provide the best feedback.