Instagram is owned by Facebook, it is one of the most popular social media platforms, with nearly 112.5 million users as of 2020. According to Instagram statistics, at least 200 million Instagrammers visit a minimum of one business profile per day.
Instagram for business is a powerful tool that can help your company’s visibility and sales skyrocket. Over the years, Instagram has evolved into a platform for brands to showcase their products and services.
This means that with the right marketing strategy, businesses can successfully use Instagram to promote their products and services, build brand awareness, and increase sales.
Here are some tips to help you utilize Instagram tools for your business in 2022.
1. Create a Business Account
First, you have to create an Instagram business account. If you do not have one, you would not have access to several features that the personal profiles do not have, such as:
Adding links to stories
Track analytics data
Use shoppable posts
To create a business account on Instagram, you can go to your account and select Settings, and select “switch to a business profile.”
2. Post High-Quality Photos
Instagram is a visual social media platform; it is crucial to share high-quality photos and video content that represents your brand.
Ensure you edit your photos and focus on creating a cohesive grid on Instagram. Use the ability to enhance your photos with filters, write a caption and add a location, and tag other users if appropriate.
3. Leverage your Instagram stories tools
Stories are one of Instagram’s most popular features, especially since you can add links to them, which you cannot do with a regular account.
Instagram offers you many tools to help you create engaging and interactive stories. It allows you to post recorded and live videos, photos, boomerangs, reels, text, and music.
By using these tips and being consistent with your marketing, you can successfully build brand awareness, and increase engagement and sales for your business.