10 Tips For Building A Good Social Media Presence – Part One

Today’s small business use social media platforms often. How do we know? According to the 2015 Social Media Marketing Industry Report, 93 percent of small business owners reported using Facebook, 79 percent used Twitter and 71 percent used LinkedIn. Ironically,

Branding Vs Marketing

What is branding? – What is marketing? Is branding and marketing two opposite sides of a coin or are they related in some sort of way? These are simple but crucial questions any business that aims to build something sustainable

From Unknown To Known: Why Today’s Businesses Need To Be Out There (Part Two)

In Part One, of this series, we established that: digital marketing is important because it acts as a bridge that connects business with (potential) customers and the people that know them when they are online, saving cost and traditional door-to-door

From Unknown To Known: Why Today’s Businesses Need To Be Out There

Technology no doubt is a disruptor. It has changed in no small way the landscape of how businesses are established, built, advertised and accepted by clients and customers. Contract papers can now be signed within seconds over long distances. Parents

Canva VS Others: A Gen Z’s Perspective On Graphics Design

Some traditional graphics designers are pissed off with the Canva Community because just anyone with a phone and a dash of creativity can become proficient in graphics designs. They have gone ahead to say that just because you can use

Benefits Of Branding In Business

The business arena in the 21st century is highly volatile. The competitors are trooping into the market almost every day.  When you think about some of the most powerful and successful companies/brands out there like Apple, Coke, Amazon, Microsoft etc.

Important Tips on How To Use Your Instagram Page in 2022.

Instagram is owned by Facebook, it is one of the most popular social media platforms, with nearly 112.5 million users as of 2020. According to Instagram statistics, at least 200 million Instagrammers visit a minimum of one business profile per


Today, many businesses and organizations are beginning to realize the importance of PR in developing their brand image and business potential. This underscores the importance of implementing an effective PR strategy that will you achieve your brand goals. Undoubtedly, PR