Month: July 2022

10 Tips For Building A Good Social Media Presence – Part One

Today’s small business use social media platforms often. How do we know? According to the 2015 Social Media Marketing Industry Report, 93 percent of small business owners reported using Facebook, 79 percent used Twitter and 71 percent used LinkedIn. Ironically,

Branding Vs Marketing

What is branding? – What is marketing? Is branding and marketing two opposite sides of a coin or are they related in some sort of way? These are simple but crucial questions any business that aims to build something sustainable

From Unknown To Known: Why Today’s Businesses Need To Be Out There (Part Two)

In Part One, of this series, we established that: digital marketing is important because it acts as a bridge that connects business with (potential) customers and the people that know them when they are online, saving cost and traditional door-to-door

From Unknown To Known: Why Today’s Businesses Need To Be Out There

Technology no doubt is a disruptor. It has changed in no small way the landscape of how businesses are established, built, advertised and accepted by clients and customers. Contract papers can now be signed within seconds over long distances. Parents