10 Tips For Building A Good Social Media Presence – Part One

Today’s small business use social media platforms often. How do we know? According to the 2015 Social Media Marketing Industry Report, 93 percent of small business owners reported using Facebook, 79 percent used Twitter and 71 percent used LinkedIn. Ironically, being online or having a social media presence does not mean having a good online presence.

On the surface, growing one’s social media platform may seem very easy – but the truth cannot be farfetched. In reality, social media growth requires time and effort. It is a mix of execution, monitoring, and constant strategic adjustment. That’s why so many organizations these days turn to automation for whatever they do.

Growing your social media presence is a good thing and very important for anyone who wish to make significant success on the job. Here are some tips that can help you grow and expand your social media presence:

1. Use Consistent Photos, Headshots, and Logos

Brand consistency across social media channels is vital. Successful brand are recognized by their photos, banners and logos. Organizations that do well online do not leave their profiles with mismatched logos and photos, or have blurry and improperly sized pictures.

Not being very professional with banners, pictures and headshots can cause confusion for the audience or even make your brand seem unprofessional. Instead of using any photos you have handy or uploading any kind of picture; endeavour to take the time to create a consistent brand image across all networks and with pictures and graphics that matches the platform’s specification.

For example, here are the minimum profile size requirements (in pixels) for a few of the major social networks:

Amazingly, you do not need a professional photographer all the time to get a good headshot these days. A smart phone and basic editing tools provided like Canva, Inshot and their likes can help you can create and add appropriate images in a matter of minutes.

2. Let the World Know You Are on Social Media

Yes! You have to get the word out there about your online presence. Getting found through organic search doesn’t happen overnight. You will need to consistently build a following and expand your reach over time. The easiest and most cost-effective place to start is with friends, family, colleagues, and customers.

See things this way: you do not add more numbers to your constant list because you want to call the numbers at the same time. Nor are you adding them just to boost your numbers. You want to expand your reach and by sending regular SMS, let people know that you are still available and open for business.

A recent study found that 85 percent of small businesses report that their best source of new customers is word-of-mouth referrals. Recommendations from family and friends are trusted more than any other form of advertising by 92 percent of customers.

Word-of-mouth referrals no doubt are effective go hand in hand. Even if your friends and family aren’t actively promoting your business or making personal recommendations, they have effectively endorsed your business just by liking your page. That act alone helps expand your reach exponentially.

3. Create and Share Industry-Adjacent Content

It is only natural that you should want to present yourself as an expert in your industry, but the content you create; curate and share cannot always revolve directly around your business. If all you do is advertise, advertise and advertise, you’re going to lose followers.

Have a better approach: Social media is like a cocktail party. No one wants to get stuck listening to the guest who can’t stop talking about himself. But on social media, escape is easy. There’s no hesitation and no chance of hurt feelings. All you have to do is click “unfollow.”

A good way to keep the audience coming back to your social media platform will be to add variety to the posts you make. Always think about your audience. What can you provide to pique their interests or fulfill their needs? Valuable, industry-adjacent content can be a great way to stay top of mind without wearing out your welcome.

For example, a bakery can make a post about pizza and spaghetti. I’m sure you imagine the number of interest and likes that will generate.

4. Create a Schedule and Post Content Regularly

One of the most common mistakes you will see with social media for small business is a lack of consistency in the posting schedule. This not only affects post visibility, but it can also make it hard to gain traction with search engines.

A lot of people believe that once you have posted, the content is on the wall for a long duration, and there’s no hurry to follow up with more content. But that line of thinking is flawed, as most people aren’t checking your profile page with any regularity. Instead, followers see your content as they scroll through their personal Facebook feeds.

But content moves fast, and the window of opportunity you have to make a connection is limited — and even more so if you’re not posting consistently. This is especially true on Facebook, where engagement plays a part in determining what content appears in a user’s news feed.

Creating a social media calendar not only helps you keep posts consistent and timely, but it also gives you a chance to develop an overarching and integrated content strategy. You can map out your posting schedule, fill in business-related promotions and events, and brainstorm for industry-adjacent content ideas that will provide value to your readers.

It is important that you monitor your progress from idea to execution to determine how long each post will take. Remember, you’re not only coming up with topics, but you’re doing the research, writing and editing the content and finding corresponding images. Keep in mind that this entire process can take a great deal of time.

5. Make the Most of Visual Content

Visual content is a big deal. A recent study showed that 82 percent of marketers say images are an important to very important part of social media content optimization, and 52 percent say video content produces the best ROI.

Interestingly, video-based platforms like Instagram that has over 800 million monthly user can help you in creating good looking visual content.

Videos could be used to record a quick how-to or promote a charitable cause, or you could ask followers to post videos of your products in action as a sort of testimonial.

Try something new and fresh. Tweak often and have a consistent flow to things.

Obike Chima – Lead, Digital Marketing

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